Case Study: Daniels Plumbing

Lack of automation hampers businessdaniels plumbing

Daniel’s Plumbing has been servicing the College Station, TX area for over 3 years but wanted to grow his company vs. maintain it. Daniel offers a superior service, but word of mouth was a slow-moving growth avenue. Daniel’s marketing consisted of a few different lead companies and a large majority spent with Yellow Pages for managing his AdWords marketing.

Focus and execution matterdaniel-lawlis-standing-400-x-640-low

With a national chain (Yellow Pages) managing all of Daniels Plumbing digital efforts, his results were lack luster at best. They were not personally vested in his ultimate success or failure. We reviewed every piece of digital content he already had, including his generic website, AdWords text, and other forms of media. We found the generic website did not engage visitors, missed phone calls sometimes went unnoticed, and the AdWords marketing was not focused on their local area. We also reviewed how Daniels Plumbing preferred to work, where they liked to spend their time and where they wished they could spend less time.

Complexity isn’t an excuse for bad solutions

More moving parts means the solution must be all the more simple. We created a complete system Screen Shot 2015-10-25 at 7.47.48 PMto help automate the process. We now can track online lead generation, the lead source, routing the calls to techs, sending text to clients and collect the money online. With the improvements, this elevated Daniels Plumbing’s level of professionalism and client facing execution to stand out above the others in his local market, created new positions within his company and allowed him to not have to complete solely on price.

“SOMEBODYFIX.ME CONSULTING HAS BEEN A GAME CHANGER FOR MY BUSINESS. WITHIN 6 MONTHS, THEY INCREASED MY MONTHLY CLIENTS BY 100%.”

– Daniel Lawlis, Daniels Plumbing